FDE / 4 sessions · 2 hours each
Forward Deployed Engineer
For engineers who work directly with customers. Focused on judgement, customer dialogue and delivery responsibility, rather than coding instruction.
The FDE role & design challenge
Understand the role’s origins, economics and limits; distinguish it from engineering, consulting and presales. Decide when to configure, extend or invent, then rehearse a design under challenge from colleagues before presenting it to a customer.
What you make Your team’s eight FDE behaviours, a design-note template and a quality-gate checklist.
Customer dialogue
Use a chain of “why” questions and the Five Whys to uncover the real need. Discover KPIs at three levels, design steering committees and learn when to change the level of a conversation or escalate internally. DS managers can also join this session.
What you make A steering-committee design and an escalation rule.
Judgement & escalation
Know when to decide, consult or stop. Give engineers responsibility with a safety net, set scope guardrails and use an ontology to build a shared understanding of the customer’s business.
What you make A decision matrix and a reporting format.
Positioning
Answer “we already have Copilot” in the customer’s language. Explain where your offering fits and why its value matters in the customer’s own work.
What you make A shared positioning guide for the team.